Header for Each TPA Product
The header is the most critical part of your website. It must communicate your promise.
Both visually and with a short phrase---immediately
Remember, it’s very FIRST thing your website visitor sees.
Above the fold.
Their first impression.
Use appealing images or background. Congruent with the industry, niche and your brand.
Within 3 seconds, its should be crystal clear.
TPA Touchpoints
TPA Roadmap
TPA Proposal
What do you offer? The product name and description.
How will it make my life better? The 3 benefits.
What's the process of getting it? The 3 steps.
Benefit 1 of 3
TPA Touchpoints
TPA Roadmap
TPA Proposal
This section of your website conveys the VALUE the individual can expect to receive when they do business with you. Keep the language simple and easy to understand. Expressed visually with icons, a bold headline and a short phrase to communicate the top THREE benefits.
Be sure to get the icons and bold headline correct because those who are scanning the page will not read the accompanying text.
Describe each BENEFIT in detail. Visitors enjoy reading well written, descriptive copy about specific features of your product.
Benefit 2 of 3
TPA Touchpoints
TPA Roadmap
TPA Proposal
This section of your website conveys the VALUE the individual can expect to receive when they do business with you. Keep the language simple and easy to understand. Expressed visually with icons, a bold headline and a short phrase to communicate the top THREE benefits.
Be sure to get the icons and bold headline correct because those who are scanning the page will not read the accompanying text.
Describe each BENEFIT in detail. Visitors enjoy reading well written, descriptive copy about specific features of your product.
Benefit 3 of 3
TPA Touchpoints
TPA Roadmap
TPA Proposal
This section of your website conveys the VALUE the individual can expect to receive when they do business with you. Keep the language simple and easy to understand. Expressed visually with icons, a bold headline and a short phrase to communicate the top THREE benefits.
Be sure to get the icons and bold headline correct because those who are scanning the page will not read the accompanying text.
Describe each BENEFIT in detail. Visitors enjoy reading well written, descriptive copy about specific features of your product.
"TPA Touchpoints..."
Mark McKennon
TPA Touchpoints Client
"TPA Roadmap..."
Dean Dennison
TPA Roadmap Client
"TPA Proposal....."
David Majesky
TPA Proposal Client
How It Works - Step 1
TPA Touchpoints
TPA Roadmap
TPA Proposal
This section represents the THREE steps people need to do in order to conduct business with you. It should appear easy. Increase clarity. Eliminate confusion.
How It Works - Step 2
TPA Touchpoints
TPA Roadmap
TPA Proposal
This section represents the THREE steps people need to do in order to conduct business with you. It should appear easy. Increase clarity. Eliminate confusion.
How It Works - Step 3
TPA Touchpoints
TPA Roadmap
TPA Proposal
This section represents the THREE steps people need to do in order to conduct business with you. It should appear easy. Increase clarity. Eliminate confusion.
