Introduce visitors to the TPA product the page is associated with. With two CTA buttons. One for those who want to buy now SALES and another for those want to try now LEAD CAPTURE
Use this section to describe more about your TPA product, software or professional consulting services. Make sure to break your text into easy-to-read paragraphs to keep website visitors engaged. Begin each new paragraph with a BOLD headline for those who skim and scan the page,. Or create a VIDEO for each!
Here is where we will write a body of text (or VIDEO!) for each TPA Product individually. So think of long form copy that will adequately describe each.
TPA Touchpoints
TPA Roadmap
TPA Proposal
Problem
Introduce a like-able character, a TPA with a business problem just like them, to whom they can relate.
Problem For TPA Touchpoints...
The TPA who needs access to superior industry CONTENT to share with his/her clients quickly and easily. They want to be a MEMBER of the community.
Problem For TPA Roadmap...
The TPA who needs CONSULTING on starting or scaling their business.
Problem For TPA Proposal...
The TPA who wants SOFTWARE and templates that output beautifully-designed printed proposals that will represent them and sell in their absence.
Amplify
Make the problems listed above WORSE.
TPA Touchpoints
They don't have time to search for the BEST content to share at a moments notice, when they need it.
TPA Roadmap
They don't have clarity about how to prioritize their activities each day.
TPA Proposal
They have outdated systems. Without upgrading their software and automating this, the proposals they generate don't look good, They are not polished or modern and such poor design doesn't represent them well.
Story and Solution
A day in the life of a TPA....the frustrations they have NOW without this TPA product.
Contrast their "business as it is" to their business "as it could be"
TPA Touchpoints
TPA Roadmap
TPA Proposal
Transformation
Scene that shows the path the character took and now all of the pain is gone. A successful story where the problem is resolved. Elude to the increase is stats, perception by clients, success, sales and income.
Offer
Irresistible!
Scarcity, Urgency, Social Proof
Discount to Trial Period?
Response
Call to action buttons and customized button text
TPA Touchpoints....Join today!
TPA Roadmap...Let's get started today!
TPA Proposal....Yes I want it!
50% Complete
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